Recent Devotions
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Paharia (2013): Chapter 4
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We’ve talked about motivation, and discussed big data, and now it’s time to dive into gamification. Paharia (2013) defines this big fancy word as “motivating people through data”, or in other words, leveraging user’s data to motivate them to take a desired action. Essentially, gamification is what you get when…
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Paharia (2013): Chapter 3
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Big data has stepped up to play a crucial role in modern business nowadays as a provider of insight into employee engagement, operational efficiency, and other innovative metrics into consumer behavior. Chapter 3 of Paharia’s text defines big data as a huge expansion of available information that can be characterized…
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Paharia (2013): Chapter 2
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Human motivation is one of the two main driving forces in Loyalty 3.0, with the other being big data. But for now, we’ll discuss the motivation aspect of things. When understood effectively, human motivation is an extremely useful source of power that drives loyalty and engagement. This chapter begins by…