Recent Devotions
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Discussing Paharia’s Steps to Planning and Bringing to Life a Loyalty 3.0 Program
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Building a successful brand loyalty program requires careful, strategic planning and thoughtful implementation. Paharia’s (2013) introduction of the concept of Loyalty 3.0 utilizes gamification, big data, and behavioral aspects to engage consumers in a meaningful way. Today’s blog will explore Paharia’s steps to planning a Loyalty 3.0 program as well…
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Paharia (2013): Chapter 4
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We’ve talked about motivation, and discussed big data, and now it’s time to dive into gamification. Paharia (2013) defines this big fancy word as “motivating people through data”, or in other words, leveraging user’s data to motivate them to take a desired action. Essentially, gamification is what you get when…
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Paharia (2013): Chapter 3
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Big data has stepped up to play a crucial role in modern business nowadays as a provider of insight into employee engagement, operational efficiency, and other innovative metrics into consumer behavior. Chapter 3 of Paharia’s text defines big data as a huge expansion of available information that can be characterized…