Personal Blog

Big data has stepped up to play a crucial role in modern business nowadays as a provider of insight into employee engagement, operational efficiency, and other innovative metrics into consumer behavior. Chapter 3 of Paharia’s text defines big data as a huge expansion of available information that can be characterized…

Human motivation is one of the two main driving forces in Loyalty 3.0, with the other being big data. But for now, we’ll discuss the motivation aspect of things. When understood effectively, human motivation is an extremely useful source of power that drives loyalty and engagement. This chapter begins by…

Think with me for a moment. What comes to mind when you hear the word “loyalty”? Not quite the kind that reminds you of a good, old friend or trusty canine companion, but the kind that ensures the health of a relationship between two individuals. The kind that allows one…